Media Research
Service Overview
As we all know that in the world, our business environment and technology are changing drastically. People are rapidly embracing the idea of being able to watch, read, listen to and access the content they want, when they want it, where they want it.
MCO Research provides companies in the fast-changing media, content and technology industries with research-based insights to improve their competitive advantage in the best possible manner.
We have teams who are expert in audience measurement for major national and international media; therefore, we propose a broad expertise including traditional and digital media audience measurement, syndicated media research, content development and testing, software services, market sizing and segmentation, customer acquisition and retention, media brand equity measurement, as well as the creation and running of online panels and communities and techniques for forecasting the likely success of new content, products and services in the market.
Strategic Value & Execution
Cross-Platform Audience Measurement
Holistic tracking of consumption across broadcast television, OTT streaming platforms, social media feeds, and podcasting channels.
Content Development & Pre-Release Testing
Testing pilot episodes, trailer engagement, storyline resonance, and ad insertion effectiveness with real target viewers.
Proven Methodologies & Tools
Ready to field a Media Research study?
Speak with our research directors about sample criteria and timelines.